One of our featured Digital Asset Management distributors, Extensis, have added an API to their Portfolio Server DAM system:
"Portfolio Server helps teams of individuals manage and find all of their digital media in one location, and the brand new API affords the identical benefits - however to other laptop programs used all through the organization. Customers can combine the graphic, video, and doc assets and media processing tools within Portfolio Server with their other IT methods, together with ecommerce techniques, content administration programs, web sites, intranet websites, and more. For example, pictures and metadata managed within Portfolio Server turn out to be simply accessible from within a content material management system like WordPress, or are automatically synchronized with a museum's assortment administration system. The result's better workflow effectivity by streamlining and integrating DAM with other business processes and IT systems."
As discussed in our different submit today, most DAM vendors are clearly getting to grips with the significance of integration with different options now and the Extensis improve follows others also. The potentially interesting improvement can be whether or not all these competing interests can agree to standardisation behind a number of frequent protocols. One has to doubt whether that can occur soon though. The lowered budget available to most distributors (in contrast with bigger ECM competitors) makes selection of a non-proprietary commonplace a gamble with a lot greater stakes and it remains to be seen who might be prepared to take it, and more importantly, whether or not it pays off for them in the event that they do.
